The Roles Of Mainstream Media

The Roles Of Mainstream Media The roles of mainstream media have been widely speculated. Some say the mainstream media act as a tool used to relay the government or corporate propaganda (Galt, 2011: http://johngaltfla.com/wordpress/2011/08/25/words-that-merriam-webster-dictionary-left-out-of-the-2011-u-s-edition/) while others say it simply transmits information that is of the interest of the public. However, many skeptical scholars unanimously agreed that the mainstream media is a media organ that censor the dissemination of news by distorting information through the use of bias photos, placement bias and other forms of deception that mislead viewers into drawing incorrect conclusions (conservapedia, 2012). All in all, mainstream media are generally being perceived as an avenue for the government or controlling group to push out their policies and assume that the idea proposed generally reflects the prevailing thoughts of the majority. Diverse opinions on the effects of mainstream media The history of mass media can be traced back thousands years ago. Studies after studies reviewed that the media possess unfathomable effects. Some scholars perceive media as an invasive, malignant and cancerous force, having direct effects on viewers (manipulate them) while some scholars such as Paul Lazarsfeld believed that media had rarely direct influence on individuals. The introduction of Mass Society Theory, Magic Bullet Theory, Middle-range Theory, Critical Theory and many more further reinforces the idea that media plays an integral part in our lives, although some theories have been rejected as time goes by. Far-sighted figure such as Adolf Hitler foresees the potential of media and thus, uses the radio (a mainstream media) to influence peoples belief and ultimately pushes them to act in accordance to his whims and fancies. Although Hitlers action is one with ill-intentioned, it has proven to the world the capability mainstream media. Mainstream media is comparatively more influential than alternative media as it is the most sought after media by the majority and thus, more people are more susceptible to mainstream media. Ownership of mainstream media in Malaysia Once you understand how powerful the media can be, it is not surprising to see media literates fighting over the ownership of media. The notion Those who own the media own the minds of the people extracted from Karl Marxs greatest ideology once again reinforces how capable media is. With this in mind, the Malaysia government adopted the authoritarian theory by being involved directly in the States media ownership. Many media outlets are owned by individuals who have connection to the ruling coalition BN. The ruling party justify their ownership in the mainstream media as an effort aligned with the New Economic Policy that aims to assure the participation of Bumiputera in mainstream industry and to ensure the economic growth of the nation under the leadership of the elite group. The government or ruling party acquires or controls these media companies through various investment arms. The following list out some of the ownership of the mainstream media in Malaysia: In the newspaper industry, the New Straits Times Press (NSTP) that publishes the New Straits Times, Berita Harian and Harian Metro is a subsidiary of the Fleet Holdings, an investment arm of UMNO while The Star newspaper turns out to be one of MCA most invested property (Zaharom Nain, Mustafa K. Anuar, 2008). In the TV sector, TV3, Malaysias first private TV station too is under the control of 4 prominent political figures, known to be closely related to the previous Deputy Prime Minister Anwar Ibrahim (Zaharom Nain, Mustafa K. Anuar, 2008). Meanwhile the Natseven TV Sdn. Bhd. or commonly known as NTV7 is owned by the Chairman of ENCORP Group, Datuk (Dr. Effendi Norwawi) who happened to be Malaysias former Minister of Agriculture. Furthermore, the government also extended their reach in the satellite broadcasting field as Astro and Measat 1 are jointly owned by the Binariang Sdn. Bhd., headed by T. Ananda Krishnan, a manufacturing and horse racing tycoon who is a close friend of the former Prime Minister, Tun Dr. Mahathir Mohamad (The Star, 9/1/1996) Based on the list of ownership mainstream media in Malaysia, it is evident that the Malaysia mainstream media has never gone out of the ruling coalitions sight. For the past 50 years, the media was and is still closely related to the local authority. This clearly shows that the mainstream media in Malaysia is closely related to the system of power and authority. Media is owned through political connection and that they have a say in the content of media by only allowing content that favours the ruling coalition. With ownership of media in hand, media has been regarded as the ultimate tool to reach out to mass audiences. Role of Malaysias mainstream media What is the role of mainstream media and how it operates lies significantly in the hands of the owner of that particular media. The trendsetter ultimately determines the direction of the mainstream media and its content. For instance, what it wants the media to show to the public and what it wants the media to do, i.e. promote government policies. In Malaysia, the mainstream media is a pro-government tool. Due to the polarized system, media operators are bound to abide to the higher management, in other words, the government. If they do not do so, they might face charges under the Sedition Act, Printing and Press Publication Act, Official Secret Act and other related laws that govern the interest of the governing elites. This modus operandi of mainstream media is to advocate the government in sending the nations messages across to the masses. top-down hierarchy has further inhibited the voices of the opposing party. The statement that mainstream media in Malaysia been perceived as an important agent of change for most of the governments policies is undoubtedly true. According to Zaharom Nain and Mustafa K. Anuar (2008) from the very first Malaysias newspaper, The Prince of Wales Gazette to the launching of Malaysias first broadcast satellite, Measat 1, the ownership of mainstream media never leaves from the sight of political figures. As such, the mainstream media has been fully utilized as a means to propagate the nations policies. From the NEP in 1969 to Look East Policy in the up till Vision 2020 and now the latest and most bandied about policy 1 Malaysia. Study reveals that media is the key player in portraying the image of 1Malaysia (Hanita Hassan, Hadina Habil, Noor Aireen Ibrahim). Further, in their research on the roles of media in realizing unity in diversity, they believe that media has a powerful capacity to educate the public on the importance of unity by promoting cross-cultural understanding, tolerance and acceptance of other cultures and religion, the media is thus is the perfect means of communication between the public and the government. 1 Malaysia 1 Malaysia concept was introduced by our sixth Prime Minister, YAB Dato Sri Najib Tun Razak on 16 September 2010. It is an on-going program where it involves all Malaysians to be united so that Malaysia can become a more harmonious, peaceful and efficient country. For this concept to be successful, it is important that all people cooperate as one but not as Sarawakian or Sabahan. 1 Malaysia concept must be applied and practiced all the time to ensure the values of acceptance, mutual understanding and the sense of belongings is engrained in each and every Malaysians mind. According to YAB Dato Sri Najib Tun Abdul Razak, the 1 Malaysia reflects how we see, how we act and how we think as Malaysians. As such, the government takes actions based on the needs of all ethnic groups in our country. No race shall be left out and all decisions made will not oppress one another. The concept of One Malaysia is based on the principle of People First, Performance Now, which mean the government will think from the peoples perspective, put the people as their first priority and only carry out programme that benefits the people. Performance now denotes that the government emphasizes on producing productive results, stresses on the workers efficiency in carrying out designated task as well as how fast and well government servants can complete a certain duty within a given timeframe. Furthermore, the One Malaysia concept also highlights 8 core values, namely perseverance (preserve harmony and peace), acceptance (show tolerance in other races lifestyle, religious practices and food), education (the learning of the national language), integrity (uphold the principle of being ethical and honest), meritocracy (appreciate talented personnel), humility (be humble at all times), loyalty (pledge to serve the country and its people) and the culture of excellence (rich in culture and show commitment beyond ordinary). One way of making the concept known is by the means of media. Media is the best tool to reach out to the public. According to S. Ramasubramaniam, he believed that the media has the potential to influence the desired racial attitudes especially for ethnics with minimal inter-racial direct contact. Ways to encourage the acceptance of 1Malaysia concept From NEP to Look East Policies to Vision 2020, these policies have been so widely published in almost all mainstream media. As mentioned above, mainstream media has been effectively made use of to spread the governments convictions, in this case, the 1Malaysia concept. They use several methods to coerce, pacify and encourage the public in general to accept 1Malaysia. use aggressively Repetition Lets take The Star as an example: The Star published all sorts of news revolving around the 1Malaysia concept in an exaggerating rate. For example, the establishment of 1Malaysia clinics, introduction of 1Malaysia aid schemes and the ceremony of 1Malaysia Family Day celebration. Besides, the pictures of the current Prime Minister Datuk Seri Najib Tun Razak have also been featured all the time, appearing in almost every day newspaper. On the other hand, TV stations such as RTM 1, RTM 2 and TV3 replay video clips and Public Service Announcement (PSA) pertaining to 1Malaysia concept. Even the radio stations shove the 1Malaysia concept down our throat by repeating the 1Malaysia song and messages. Frequent exposure to the 1Malaysia concept is a long term planning effort by the government. The media resorts to this method as they believe that through repetition, the public will be able to familiarize themselves with the concept and eventually take in the concept and further practice it in daily lives. Furthermore, the government uses the mainstream media because they believed in Rogers diffusion of innovation theory whereby people at large will eventually accept 1Malaysia concept after going through the 5 stages in the diffusion process. At first, the public will be aware of the 1Malaysia concept as it has been widely publicized in the mainstream media. However, being aware is simply not enough. The concept is to be believed will be accepted by a very small group of innovators who are usually heavy media users. This trend will later on be followed by opinion leaders (early adopters) who will try to comprehend the concept themselves and if these leaders find the concept beneficial, they will eventually encourage their friends (early majority) to accept the concept. The snowball effect continues through word of mouth and reaches the late majority. After an extensive period of time, even the laggards will join in the bandwagon. Therefore, 1Malaysia concept must be aired as frequently as possible and over a significant amount of time in order of this theory to sink into the minds of the people. Biased reporting Secondly, mainstream media are used to encourage the acceptance of 1Malaysia by portraying good sides of 1Malaysia concept. Parts of propaganda techniques are used in this context for example, the plain folks technique under special appeals. 1Malaysia concept has generally been regarded as an ideology that is created for the people. The notion We stand, we think and we act as Malaysians as envisaged by Datuk Seri Najib Tun Razak is commonly feature in the mainstream media. It carries the meaning that all people are together as one but not as separate individuals as Sarawakian or Sabahan. Besides, news featuring on citizens benefiting from the 1Malaysia aid scheme, 1Malaysia book vouchers, 1Malaysia housing loan and the list goes on and on is ubiquitous. Besides, the mainstream media also uses transfer to associate 1Malaysia concept to a peaceful, harmonious country whereby everyone is entitled to enjoy equality. In addition, mainstream media are also used testimonial technique by quoting prominent figures, usually political figures of the National Frontier who are in support of the 1Malaysia concept. Apart from that, based on priming effects, the media believes that how 1Malaysia concept is being presented in the media will eventually heighten the likelihood that people will develop similar thoughts about those things in the real world. To translate it into the present context, the mainstream medias constant portrayal of the positive side of 1Malaysia concept will indirectly shape how the public in general perceives 1Malaysia. Therefore, as long as the media portray 1Malaysia as something good, beneficial and serve the interest of the public, 1Malaysia concept will be widely acceptable by the citizens of Malaysia. Other than that, the mainstream media also try to coerce the public into accepting the 1Malalaysia concept through advertisements and video clips that uses the appeal to fear. Local TV stations such as TV1, TV2 and TV3 air the Bersih 2.0 turned riot video clip over and over again as if to convince Malaysians that this will not happen if we were to embrace the 1Malaysia concept. As such, it indirectly sends out a message that 1Malaysia acts as a reassurance that riots will not happen as 1Malaysia concept emphasizes extensively on maintaining peacefulness and harmony The mainstream media highlight the 1Malaysia concept during ethnic festivals. It symbolizes us getting together and form a bandwagon. This is what people are doing and so should you. It is another way of the government to urge the public to assimilate the 1Malaysia concept. This scenario display people get together to uphold the 1Malaysia concept. Excessive use of logo, slogan The mainstream media also uses the 1Malaysia logo and slogan in a wide-ranging manner. According to Hanita Hassan, Hadina Habil, Noor Aireen Ibrahim, symbols are strong identification marker as it symbolizes the 1Malaysia concept and symbols or visuals are to be believed that leaves generally a greater impact than words. Flipped through the newspaper for example and you will see plentiful of 1Malaysia logo together with its most bandied about slogan: People first, Performance now (translated from Rakyat didahulukan, Pencapaian diutamakan). By repeatingly use of these logo and slogan, it aims to intrude into our sense of vision, thus, leave behind an impact. Introduction of new sections Other than that, The Star even allocates a special section, dedicated to events or programmes concerning the 1Malaysia concept. Specialized website 1malaysia website catering for this Concept that is of utmost importance to the extent, they allocate a new section to cover on 1Malaysia news Uses Agenda-setting theory as benchmark- 1Malaysia is covered frequently and prominently, the public will regard the issue as important. Therefore, government take advantage / exploit the media to implant the concept into the peoples mind. Discussion Despite all the efforts by the mainstream media, the question whether the mainstream media has successfully generated the desired outcome of the 1Malaysia concept remains arguable. It cannot be denied that the mainstream media has effect on the citizens of Malaysia. It does leave impact behind but only to a certain extent. The effects of mainstream media generally affect the average people. These average people are usually made up of those who are illiterate, living in rural or maybe suburban area whereby they do not have adequate access to the outside world except amenities provided by the government. Since these people are being confined in the comfort zone built by the government, they will only see from the perspective of the government, which is how 1Malaysia concept benefits the people. In order for 1Malaysia concept to be accepted, people must first believe in the concept itself. Government try to persuade people into accepting the concept but is it the wisest choice to use media? In my opinion, I am not convinced as the media ownership are under the control of the government. Hence it does not give me a comprehensive, transparent report on what 1Malaysia concept is all about. All we see are the good sides of the 1Malaysia. All things are bound to have its pros and cons. It makes us question the integrity of the media Whatever is reported tend to be biased, Confrim the statemet above: (methodÆ’Â   bias These owners of mainstream media are all political figures / associates who is closely related The truth monopolize the media industry. politically used-entity. Loses its credibility in reporting nothing but the truth.. 1 for people to trust them wan people to embrace the 1Malaysia and work together as one. Tyrannical make people question the integrity, accountability, reliability and credibility of media. How far can people trust the media which is publicly known to be government-sided? However, mainstream media is not almighty! Audiences are not passive in nature. They have a free choice. Even though Malaysians are deprived of their freedom of speech but we do have the freedom of choose. This freedom is further supported by the selective process whereby audiences can choose to expose to selected media outlet, choose to remember what is meaningful and the choice to alter the meaning to make to consistent with our pre-existing beliefs. Not do what they are told without comprehending Deemed to chg due to personal predisposition and strongly held beliefs. It is not necessary that they must be exposed to the mainstream media. With the advent of technology, the Internet has opened up a wide array of alternative media catering to different needs of the audience. This has allow audience to look for Malaysia Kini exposes the hidden truth behind government policies and several other socio-political blogger for example Marina Mahathir. So does the mainstream media achieved what it wanted frequently has put people off. Tend to switch channel. will be able to look elsewhere for sources of information. selective exposure, retention and perception Macroscopic political economy denotes that media institution has been turned into a selling commodity. Æ’Â   question put people off With Æ’Â   This is exactly what the Malaysian government is doing. Critical theory explains that the dominant group, i.e. government, maintain its status quo by exerting control on the people via Repressive State Approach (RSA) and Ideological State Approach (ISA) and media is a form of ISA Those who know operations of media not easily susceptible to the media as they themselves know the dirty tricks, laws, acts and vicious cycle repeating itself question the integrity, accountability, reliability and credibility of mainstream media. Question that govet intention. 1malayisa= media practices democratic-participant theory that advocates media support for cultural pluralism at a grass root level , to stimulate and empower pluralistic group. developmental theory call for government and the media to work hand-in-hand to ensure that media assist in the planned, beneficial development of a country. In short, mainstream media have effect on So back to the question: is I would say not. Unless the ownership of media is dissolved and is equally shared among the community, separate it as an independent entity, only then can be put our faith into the mainstream media. due to credibility, accountability, reliability. However boundaries between mainstream media is getting vague as time goes by as one new media emerges, media ownership has changed. Doubts are arising as media now portray what is desired by the controlling group instead of the voice of the masses (Under the control of media conglomerate or elites)- due to polarized system and the top-down hierarchy. Look at the ownership of media. Media is a tool for manipulation. Cannot be denied that media does not have effect as the very moment you are exposed to the media. Misuse media distort the original value of media MSM is a polarized system, meaning one-way information to be transmitted/ passed down. This is a situation known as Agenda-setting. Diffusion of information People see Mainstream media (MSM) as an avenue to transmit / bridge between the public and government. Some see MSM as a tool used by those who are in power, i.e. global company owner, the government, private sector. Media are supporting roles in govt policies Acts + Media ownership Æ’Â   limit / put constraints http://www.mediaprima.com.my/aboutus/our_profile2.aspx Media Prima- leading integrated media investment group. (media conglomerate) own 100% in TV3, NTV7, TV8, TV9, NSTP (The New Straits Times Press (Malaysia) Berhad)Æ’Â   NST, The Malay Mail Berita Harian, harian Metro, Fly fm, Hot Fm, One fm Clearly show media are generally/ widely use to propagate govt ideology Discussion part: usage Æ’Â   emergence of new media Audience are not passive. Relaisation whos behind the mediaÆ’Â   increase erosion of the medias credibility Demand for greater transparency, accountability and democracy. Demand for proof / seek reinforcement) Some responded that mainstream media fails to meet the communication needs of certain groups (esp minority) Media is merely a tool To use it wisely or to misuse it (distort it) is up to an individual and the As long as it is under the grasp of the government, freedom of speech can never be truly realised!

Daphne DuMaurier Essay -- Authors

â€Å"Last night I dreamt I went to Manderley again† is one of the most capturing opening phrases of the famous novel â€Å"Rebecca† written by Daphne Du’ Maurier and published in 1938. After the first two paragraphs the story’s unnamed narrator reminisces about her past, but the narrator's name is never revealed. She is referred to as "my dear", Mrs. de Winter, â€Å"my wife", etc., but her first and last name are never given by the author. This opening line gave form to the entire story â€Å"Rebecca† and for over sixty years audiences around the world have praised Daphne Du’Maurier’s novels for their spellbinding mix of suspense, romance, mystery, and horror. Very similar to writers like the Bronte sisters Daphne Du’maurier’s works stand out as a superb example of melodramatic writing. Daphne Du’Maurier was born on May 13th, 1907 in London, England. The middle of three daughters, Du’Maurier was born into a prominent artistic and literary household. She was the granddaughter of famed caricaturist George du Maurier, and the daughter of actor-manager George du Maurier and actress Muriel Beaumont. With her early introduction to literary and artistic accomplishments it is no surprise that Du’Maurier was fascinated by imaginary worlds and wrote her first short story to be published in a magazine, which led to a literary contract, when she was only in her teens. Daphne Du’Maurier’s father, Gerald Du’Maurier, was an English actor and manager, who married Muriel Beaumont in 1902 and proceeded to have three daughters. Daphne’s sisters Angela and Jeanne Du’Maurier were both writers, but not nearly so well known or accomplished as their sister. In 1931, Du’Maurier wrote her first full length novel, â€Å"The Loving Spirit†. After writing this novel when sh... ..., author, or artist, but above all as an intellectual individual with passion and talent in writing who changed literary history with each one of her works.  Works Cited GradeSaver. "Biography of Daphne Du Maurier | List of Works, Study Guides & Essays". GradeSaver, 13 May 2012 Web. 13 May 2012. Du Maurier, Daphne. Frenchman's Creek . Garden City, New York: Nelson Doubleday Inc., 1941. Print. Du Maurier, Daphne - Richard Kelly (essay date 1987). Short Story Criticism. Ed. Drew Kalasky. Vol. 18. Gale Cengage, 1995. eNotes.com. 14 May, 2012 Auerbach, Nina. Daphne Du Maurier, Haunted Heiress . University of Pennsylvania Press, 2002. Print. Leng, Flavia. Daphne du Maurier: A Daughter's Memoir. Mainstream Publishing, 1999. Print. 

Like a Virgin Essay

Note: Some names have been changed to protect the anonymity of the persons involved. Fake nose, fake lips, fake bust†¦ Can anything stay natural these days? Surgeons have apparently achieved to change every part of the body and they ain’t going to stop. Indeed, another form of surgery has become widespread around the world: hymenoplasty. Morocco hasn’t escape from that trend. But why in the world a woman would want to have her hymen −the tissue that covers the external part of the vagina and is broken in the first sexual intercourse− back? According to Dr. Youssef Derouich, a general practioner at a health center in Marrakech, hymenoplasty is â€Å"the reconstitution of the hymen using an artificial tissue or using the mucous membrane to create in this case an endogenous hymen.† There is another type of hymenoplasty: hymenorraphy which is simply a temporary hymenoplasty. Dr. Derouich emphasized the fact that it is an expensive surgery that is not allowed by the Moroccan law −which is why it is done secretly in some private hospitals. The hymen of a hymenoplasty lasts until the sexual act, while the one resulting from a hymenorraphy lasts for about two weeks as Dr. Derouich explained. There’s more. Women have another option, less expensive but more risky, to simulate their virginity. A made in China gadget. It is basically a little plastic bag full of fake blood that explodes during the defilement. A trick worthy of the best illusionists. Originally, it was a sex-toy made by a Japanese company. Read more:  Essay About the Virgin by Kerima Polotan Years after, a smart Chinese company, Gigimo, took this concept and started making cheap artificial hymens and selling them in Arab countries. We can now find these gadgets in some souks in Casablanca or Rabat for less than 300 dirhams (Roucaute). If Moroccan women are using those two methods these days to recreate a second virginity, despite the allergies, infections, and sutures’ failure that it may cause as Dr. Derouich asserted, it is mainly because of the importance of virginity of a woman in Morocco. â€Å"What a shame it would be for a man to marry a non-virgin woman!† Ms. Nadia Azzouzi, an active member of L’Association Dà ©mocratique des Femmes du Maroc (The Democratic Association of Women of Morocco) affirmed. The new bride even risks to be rejected by her family and divorced from her husband. These methods prove Ms. Azzouzi again the absurdity and hypocrisy of the Moroccan mentality. The first reason that she points out is that the non-virgins use it to pretend to be pure and chaste during their wedding night. Especially when in some areas in Morocco, we still have that tradition called the â€Å"bridal sheet† where the groom has to show to his family and sometimes even to the guests waiting in front of the door, the traces of bleeding caused by the defilement of his wife. An artificial hymen will be a â€Å"life-safer† for the non-virgin in this case, erasing her â€Å"mistakes of the past† and making her accepted by her family-in-law. Recreating a hymen is â€Å"lying to her husband while the principal foundations of marriage are trust and mutual respect. But most of all, it is lying to herself because imagining that she can restore a factitious virginity with a small piece of flesh is burying her head in the sand, like if it was this membrane that determines the chastity or even the value of a woman,† says Ms. Azzouzi. However, she is aware that in some cases, hymenoplasty is â€Å"acceptable† like for the examples that Dr. Derouich gave: little girls that had an accident when biking or riding a horse, or the 20% of women who don’t even have a hymen. Ms. Azzouzi’s voice became high-pitched when she started talking about the consequences of this behavior and how it drives in the male domination in the society. â€Å"Approving this is letting those men, who run after girls in bars and night clubs, exert their machismo on women that have to be docile and innocent and don’t own the right to have a sexual freedom.† She also adds that men do not want their wives to be already â€Å"used.† They find in this â€Å"privilege,† a way to prove their virility and impose, from the beginning, their strength in the couple. It will consequently lead to the objectification of the woman and drag her to the level of an object that becomes â€Å"useless once touched.† â€Å"The concept of virginity can’t be changed overnight,† says Nadia Azzouzi with a sigh. â€Å"We can maybe see hymenoplasty as a step forward to the freedom of women, but we can’t fool ourselves. A hymen can’t be sewed on again. Do we really want to own our rights with this petty and deceitful way? No! This method goes against all what sex equality stands for. It will only deepen the gap between the two genders and kick start the male chauvinism in our country.† And who knows, maybe two or three generations later, nobody will give that much importance to virginity anymore. Works Cited Azzouzi, N. Telephone interview. 9 Feb. 2013. Derouich, Y. Telephone interview. 10 Feb. 2013.  « L’hymà ©noplastie, une seconde virginità ©.  » Le Monde. Le Monde, 06 Jul. 2012. Web. 8 Feb. 2013. URL: http://www.lemonde.fr/societe/article/2012/07/06/l-hymenoplastie-une- seconde-virginite_1729088_3224.html

Essay on A Comparison of the Sea in Beowulf and The Seafarer

The Sea in Beowulf and The Seafarer The characters in the Old English poem Beowulf certainly delighted in the seas. This essay seeks to compare their attitude toward the sea with that expressed in another Old English poem, The Seafarer. In Beowulf there is one reference after another to the sea. When Scyld died, â€Å"his people caried him to the sea, which was his last request,† where he drifted out into the beyond on a â€Å"death ship.† In the Geat land Beowulf, a â€Å"crafty sailor,† and his men â€Å"shoved the well-braced ship out on the journey they’d dreamed of,† to rescue the Danes from Grendel. â€Å"From far over the sea’s expanse,† the Geats came, â€Å"brave men who come over the sea swells.† In his welcoming speech Hrothgar†¦show more content†¦Such references are almost countless in this poem, and many of them imply, if not state, a great emotional appreciation which the characters had for the sea. Over half a century later, when the hero is dying from wounds suffered in battle against the fire-dragon, his final wish is for the raising of â€Å" a splendid mound† which â€Å"seafarers shall afterward call it Beowulf’s Mou nd when they pilot their ships far over the ocean’s mists.† Another Old English poem, The Seafarer, has a deep connection with the sea. Though the latter poem is considerably shorter than Beowulf, nevertheless the sentiments expressed therein about the sea reflect some of the same found in Beowulf. The poet begins by reflecting on the miseries which he has endured when travelling by sea in winter–miseries of which the landsman in his comfortable castle knows nothing: This tale I frame shall be found to tally: the history is ofShow MoreRelatedAnglo-Saxon Heroic Poetry5673 Words   |  23 Pagesliterary artist from historical and legendary materials which had developed out of the oral traditions of his nation during a period of expansion and warfare. To this group are ascribed the Iliad and Odyssey of the Greek Homer, and the Anglo-Saxon epic Beowulf . The literary or secondary epics were composed by sophisticated craftsmen in deliberate imitation of the traditional form. One such example is Virgils Latin poem the Aeneid, which later served as the chief model for Miltons literary epic ParadiseRead MoreThe Pessimism of Beowulf in the Epic Poem, Beowulf Essay2837 Words   |  12 Pages  Ã‚  Ã‚   Anticipation of catastrophe, doom, gloom are present in Beowulf rom beginning to end, even in the better half of the poem, Part I. Perhaps this is part of what makes it an elegy – the repeated injection of sorrow and lamentation into every episode. In his essay, â€Å"The Pessimism of Many Germanic Stories,† A. Kent Hieatt says of the poem Beowulf: The ethical life of the poem, then, depends upon the propositions that evil. . . that is part of this life is too much for the preeminent manRead MoreLiterary Group in British Poetry5631 Words   |  23 Pagespoetry The first page of Beowulf The earliest known English poem is a hymn on the creation; Bede attributes this to Cà ¦dmon (fl. 658–680), who was, according to legend, an illiterate herdsman who produced extemporaneous poetry at a monastery at Whitby.[1] This is generally taken as marking the beginning of Anglo-Saxon poetry. Much of the poetry of the period is difficult to date, or even to arrange chronologically; for example, estimates for the date of the great epic Beowulf range from AD 608 right

Discover the Lithosphere in Plate Tectonics

In the field of geology, what is the lithosphere? The lithosphere is the brittle outer layer of the solid Earth. The plates of plate tectonics are segments of the lithosphere. Its top is easy to see -- its at the Earths surface -- but the base of the lithosphere is in a transition, which is an active area of research. Flexing the Lithosphere The lithosphere is not totally rigid, but slightly elastic. It flexes when loads are placed on it or removed from it. Ice-age glaciers are one type of load. In Antarctica, for example, the thick ice cap has pushed the lithosphere well below sea level today. In Canada and Scandinavia, the lithosphere is still unflexing where the glaciers melted about 10,000 years ago. Here are some other types of loading: Construction of volcanoesDeposition of sedimentRise in sea levelFormation of large lakes and reservoirs Here are other examples of unloading: Erosion of mountainsExcavation of canyons and valleysDrying up of large water bodiesLowering of sea level The flexing of the lithosphere from these causes is relatively small (usually much less than a kilometer [km]), but measurable. We can model the lithosphere using simple engineering physics, as if it were a metal beam, and get an idea of its thickness. (This was first done in the early 1900s.) We can also study the behavior of seismic waves and place the base of the lithosphere at depths where these waves begin to slow down, indicating softer rock. These models suggest that the lithosphere ranges from less than 20 kilometers  in thickness near the mid-ocean ridges to about 50 km in old oceanic regions. Under the continents, the lithosphere is thicker ... from around 100 to as much as 350 km. These same studies show that underneath the lithosphere is a hotter, softer layer of solid rock named the asthenosphere. The rock of the asthenosphere is viscous rather than rigid and deforms slowly under stress, like putty. Therefore the lithosphere can move across or through the asthenosphere under the forces of plate tectonics. This also means that earthquake faults are cracks that extend through the lithosphere, but not beyond it.   Lithosphere Structure The lithosphere includes the crust (the rocks of the continents and the ocean floor) and the uppermost part of the mantle beneath the crust. These two layers are different in mineralogy but very similar mechanically. For the most part, they act as one plate. Although many people refer to crustal plates, its more accurate to call them lithospheric plates. It appears that the lithosphere ends where the temperature reaches a certain level that causes average mantle rock (peridotite) to grow too soft. But there are many complications and assumptions involved, and we can only say that the temperature would be from about 600 C to 1,200 C. A lot depends on pressure as well as temperature, and the rocks vary in composition due to plate-tectonic mixing. Its probably best not to expect a definitive boundary. Researchers often specify a thermal, mechanical or chemical lithosphere in their papers. The oceanic lithosphere is very thin at the spreading centers where it forms, but it grows thicker with time. As it cools, more hot rock from the asthenosphere freezes onto its underside. Over the course of about 10 million years, the oceanic lithosphere becomes denser than the asthenosphere beneath it. Therefore, most of the oceanic plates are ready for subduction whenever it happens. Bending and Breaking the Lithosphere The forces that bend and break the lithosphere come mostly from plate tectonics. Where plates collide, the lithosphere on one plate sinks down into the hot mantle. In that process of subduction, the plate bends downward as much as 90 degrees. As it bends and sinks, the subducting lithosphere cracks extensively, triggering earthquakes in the descending rock slab. In some cases (such as in northern California) the subducted part can break off completely, sinking into the deep Earth as the plates above it change their orientation. Even at great depths, subducted lithosphere can be brittle for millions of years, as long as it is relatively cool. The continental lithosphere can split, with the bottom part breaking off and sinking. This process is called delamination. The crustal part of the continental lithosphere is always less dense than the mantle part, which in turn is denser than the asthenosphere beneath. Gravity or drag forces from the asthenosphere can pull the crustal and mantle layers apart. Delamination allows the hot mantle to rise and yield melt underneath parts of a continent, causing widespread uplift and volcanism. Places like Californias Sierra Nevada, eastern Turkey and parts of China are being studied with delamination in mind.

Business Ethics More Important Than You Think - 1577 Words

Cynthia Kowalski Mr. Flynn English 3, Period 8 30 January 2015 Business Ethics: More Important Than You Think There is no debate that building a business from the ground up is a difficult thing to do. Then, take into account all of the nuts and bolts, the little things that go into running a business. You have employees, inventory, stock, finances and everything that might slip through the cracks to worry about. Most importantly businesses have public perceptions. This very thing defines a business and how successful it may or may not be. The way the public reacts to business determines whether it will sinks or floats. There are two words, which if used correctly can change the fate of a company: business ethics. Ethics play a part in†¦show more content†¦However, Anglo American knew the gains they could make if they showed the public that they took the environment into mind. The company took a more expensive, less environmentally damaging way too mine and hoped that they would gain the public’s approval and it did (Business Ethics and Corporate Social Responsibility). As a m ining company they do impact the environment and their company is a model example of how you can act ethically while doing something others may deem wrong. Even though they took a more financially demanding path, they took ethics into consideration and the company gained more support from the public and even increased the benefits for local communities. To say the least, ethics can help gain support from the public, but it also can improve the work environment. Workplace ethics are a critical part in maintaining and raising levels of productivity and teamwork. As a leading expert in business ethics once said â€Å"Many ethicists note that it’s the developing and continuing dialogue around the code of ethics that is most important in a place of employment.† (Gebler). Like stated before, when coworkers know the code of ethics in the work place they can be more respectful of the rules and regulations that the company set forth. If a company make the ethics and morals of it known to their employees they are less likely to go against them (Russell). However all company’s don’t make their ethical ground known and they pay the price.

Managing Startegic Resouces and Operations Amazon Company

Question: Discuss about the Managing Startegic Resouces and Operations for Amazon Company. Answer: Introduction Nowadays, online retail companies are growing considerably. We are witnessing a strong demand for products through their website as a customer feel lot of convenience in placing orders. Amazon Company is one of the major retail online selling company, incorporated on 28th May 1996, provides a number of goods and facilities through its websites. Amazon.com is a U.S. company, located in Seattle, Washington. It is the one of the major online retailer company in the United States. The company believes that the sale of different and usable goods and facilities over the Network can offer different useful benefits, to customers, with better range, constancy, sensible appraising and shopper gratification (Bag, 2016). The Amazon.com stores, suggests a number of forms of contents to develop the customers shopping practice and inspire purchases. The company international section emphases on retail sales of customers products with the seller and contributions, through a number of international websites. The case study of Amazon.com Company in terms of business analysis is not an easy task as Amazon, is known for the largest online retailer in the world. Amazon has designed its individual productions by means of digital know-how and doesnt have to open any store in real at prime location, thus giving an edge to online retail company physical to sell discounted products. Amazon believes in low cost retailing and its included those products that are sold at the nominal price at a minimum profit (Koester, 2015). In the beginning, the company started dealing with an online bookseller and expanded its business into movies, and music, and now ultimately into electronics and household products. Exploring new ideas is the main key to the success of Amazon business. A number of tests are held relating to marketing, product price, delivery charges, etc. Amazon business is considered to be the greatest buyer-centric company where public can bargain and determine almost whatever they need to purchase online. Amazon continues to grow in the field of vast selection, at a low price and buyer comfort (Leavy, 2006). Amazon business works with different vendors and offers facilities that allow vendors or sellers to sell products on their website. It offers computer-generated shelf space to other retailers and to individual sellers. Now a days small business, individual sellers increases their sales and influence innovative clients by leveraging the effect of Amazon business. The Amazon Company also introduces an online auction service entitled Amazon Auction. It started offering with toys and electronic products and then divided its product offering into the separate individual section on their site. This made easier for customers to shop for specific item chosen from needed section. (Lee van Wyk, 2014). In 2006 the Amazon company launched, Amazon Web Service which is commonly recognized as cloud computing. The main plus point of cloud computing and Amazon Web Services is that the company has a skill and talent to encourage a new business structure and turn capital structure overheads into variable costs (Martinez Ramos, 2004). Now businesses have no longer need to plan and deliver it in action, using AWS industries can take the benefit of Amazons experts and saving of measure to access of funds when their business wants them, and sending consequences faster and at a lower price. Today, AWS delivers reliable, nominal price structure in the cloud that powers a number of other companies, various customers businesses around the whole world (Martinez Ramos, 2004). For the book lovers, Amazon introduces the first Kindle in 2007, a portable reader that wirelessly downloads the number of books, magazines, blogs and other documents. Amazon introduces the first Fire Tablet it becomes the most fruitful product introduce by the Amazon company. The Amazon.com believes in innovative technology thoughts and advance equipment that expands the purchasers, sellers, and developers around the world. Logistic business analysis Logistics and supply chain management as an area of study has been getting increasing care from experts over the last two decades since it may lead to the reduced operational cost, improve delivery performance and increases customer approval stage, thereby making Amazon business more inexpensive in terms of cost, quality, and delivery of products (Aketin Yurtay, 2015). The importance of logistics and supply chain management is increasing as Amazon.com is manufacturing and distributing their products on a global scale, and at this condition making a supply chain is complex to manage. From its opening year as one of the first online spending website, Amazon.com has given the impression on the logistics of spreading as essential to the online retail experience It's progressing has been enormous. While in the commencement years the company delivers books, now it sells almost each and everything in the whole year (Golicic Sebastiao, 2011). Much of the success comes down to supply chain management. Certainly, Amazon business is gradually becoming a logistic company, as it enables the loading and sale of goods from third party suppliers. Its supply chain management is simple and active which starts with an order by the customer. A company like Amazon, a current supply chain organization system requires proper planning and operational model, and effective communication between different partners and third parties. In supply chain management, proper planning, production, distribution and customer service must be included. Logistic process Logistic process links the relationship between manufacturing and consumption of the products. It is an essential part of the supply chain and is useful for planning and operating model system successfully (Huang Li, 2009). As the Amazon.com foremost goal line is to deliver finest facilities to the customer at least cost supply chain management helps in fulfilling the goal at the right product at the right place and at the proper time (Huang Li, 2009). Logistic process organizes all activity elaborate in acquiring, distributing products and customer satisfaction and deliver the essential level of customer service in a well-organized, and cost active manner. Business and supply chain strategy The Amazon business strategy is to participate in variety, authenticity and price of retail products. Its aim is to become the global best company. The company has built their own supply chain that supports their corporate strategy. Its overall strategy resulted from an innovative supply chain design, creative management techniques, and emphasis on cost effective methods. Lets discuss the Amazon. Coms supply chain variation through its operational models. Operational Model The Amazon Company does not have an individual retail accumulation and it morally activates as an online retailer. Customers order through online that serve as a computer-generated storefront. The product is delivered through the network of distribution through wholesalers and the third parties. This effective model agrees with Amazon.com strategy of range, price, and comfort. In the Amazon business operating model, a huge amount of shoppers orders their goods. As a result, Amazon company, to keep in mind price low for the customers though sustaining success. As the number of customers and orders increased, Amazon.com information technology and distribution assets are exploited more successfully (Gazda Malindk, 2012). This results in the company to maintain its profit sharing ratio at a low-cost price. Thus, Amazon com supply chain gives importance on providing outstanding facilities to customers through the product availability and range of selecting of service. The combination of customer service and comfort on which they strive at a cheap price. Now lets explain the scale, scope to support the Amazon.com operational aims of product convenience, and its consumption and efficiency in support of the Amazon business strategy. Scale Amazon business realizes numerous benefits from innovative measures to influence the scale in their supply chain. In Amazon business, huge and computerized services with important information technology savings are shaped with high primary fixed costs, but the comparatively low marginal cost of satisfying an extra order (Gazda Malindk, 2012). Hence, economies of scale are appreciated as the number of orders is increased. Scope The Amazon Company offers various items for sale in different categories of products. The company defines its model to support its strategy of the business and provide differently and a large range of products. Amazon also provides a stage to third parties to sell their products. Through this operating model, it becomes easy for the customers to find a range of goods at Amazon.com (Flynn et al., 2016). This network allows the Amazon to increase the range that it has available without sustaining logistic costs. Amazon gives more supports in range through partnerships with the vendors. Amazon offers the e-commerce stage and order realization for Target.com. This is helpful for an Amazon business model that allow more list of ranges, without a big investment in stock, though there is an opportunity cost to carrying the inventory in the storeroom (Flynn et al., 2016). Services Amazon .com is the customer-centred company. The buyer facility involvement throughout the online purchasing process is a part of the Amazon business from other competitive company. It traits a share of its reducing realization cost to an upgrading in order accurateness, which in turns has reduced its customer calls (Priem Swink, 2012). The Amazon Company has financed a huge amount in technology and methods that confirm that logistics facility stages are encountered. The Amazon business operates its equipment set-up to deliver their regular customers with direct perceptibility concerning a predictable delivery date for an order. Amazon business also stretches assurances for third party delivery service, which donates to the costs, but encourages their attention to service. Service window management is a technique where Amazon business stabilities cost and logistics customers provision. Amazon.com recently offer free carriage charges in order for $25 or more (Rezaye Abbasi Charkhi et al., 2015). The program helps to determine income increase through customer satisfaction and possibly increasing the units of an order to fulfill the free carriage orders. Teamwork and Technology Amazon operating models are manufactured on teamwork through technology among the partners in its prolonged supply chain. Amazon business operates technology to associate with its drop shipper to know stock availability for order tracking. Moreover, Amazon.com generates a supply chain stage that linked the third party and other buyers (Rezaye Abbasi Charkhi et al., 2015). Technology modernization is a central principle at Amazon company in generating buyer value from the shopping involvement to the logistics behind order realization. Investment in the Amazon.com website, as well as supply chain support applications, such as their advanced warehouse management system, helps to allow their effective and planned supply chain creativities. The Amazon Company has an opportunity for the growth and increasing its revenue at present and in future. However, it is important to acknowledge the main challenges that occur in the Amazon. Com chase of further market share gains from other established retailers. In the future, the company has to face profitability pressure to increase the price of its prime service. There will be healthy competition with a number of retailers fighting for market share (Esper Russell Crook, 2014). Amazon.com currently challenged Wal-Marts highly observed supply experience; they come for the low prices. More and more frequently, consumers are doing price comparisons online and then purchasing cheaper products from Amazon.com. Amazon assured to deliver the product on next day order online. In this response to competition, Wal-Mart announced its same-day delivery strategy for online customers. Wal-Mart is one of the main challenges of Amazon Company as it includes grocery delivery services and is try ing to achieve the aim of the same day delivery process (Rezaye Abbasi Charkhi et al., 2015). Amazon Company supply chain strategy linkage to competitive strategy As the chief opponent of Amazon.com is the Wal-Mart. The Amazon Company operates their scale, scope, and service in a combined way to confirm stock obtainability and drive down supply chain cost to provide the range, comfort and low-cost price experience on which they participate (Esper Russell Crook, 2014). The table shows how the supply chain stages that are the service, scale, and scope. These stages support Amazon.com as the main pillar for the shopper, understanding of comfort range and price to sustain strategies of Amazon. Amzon.com creativity in attaining economies of scale in realization and transportation is supported and strengthened by service window management creativity. These innovative thoughts lead the company to decrease the cost that can be operated to improve profit through lower prices. Scope and services join together to allow a customer to find a huge range of products on Amazon.com with all-in-one implementation. Amazon key intention is the buyer gratification with well-being at low cost through the final delivery of the product (Cross, 2000). In Amazon business supply chain management enables the business objectives of nonstop progress and better revenue. Amazon does not compete the challenges by accusing lower price but in its place makes its significant profit by paying a focused approach. Amazon avoids the high inventory-caring cost of niche items while also creating competitive advantage by selling to niche customers. Customers are authentic to Amazon because they know they can find their needy product at Amazon.com without any problem. Conclusion Hence we concluded that Amazon does not stock everything that is sold through online as another part of its retail strategy is to assist as the network for other retailers to sell their products. It maintains its image as a journey's end website, but doesnt have to maintain an inventory of low-cost selling products. This approach has made Amazon company a leading long lasting retailer company, expanding its range of products with low-cost price without compromising the relief and gratification of customers (Cross, 2000). Amazon.com, the main operational goal is to deliver a better service, where a purchaser can always find the products and items for which they are searching and the nominal price they are willing to pay. It uses of scale, service and scope through innovative operational models, a partnership with third parties, and supply chain method efficiencies enable them to provide range, comfort, and competing for the price. Amazon businesses attain supply chain superiority thro ugh concentrating supply chain thoughts on specific goals that sustenance and strengthen their continuing modest business strategy. The Amazon value suggestion of price and suitability hold correct and proper in all of its product categories, allowing it to spread it into a new market and develops its customer relationships. The company has occupied online retail with an honestly standard traditional retail business model over the internet, by means of its purchase influence and economic funds to control the market position. References Aketin, E. and Yurtay, Y. 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Priem, R. and Swink, M. (2012) "A Demand-side Perspective on Supply Chain Management",J Supply Chain Manag, 48(2), pp. 7-13. Rezaye Abbasi Charkhi, M., Aminnayeri, M. and Amiri, A. (2015) "Process Capability Indices for Logistic Regression Profile",Qual. Reliab. Engng. Int., p. n/a-n/a.